Testimonials

"As the retail scene in Beijing developed, we decided to reposition one of the most important store of BHG Department Store Group and to create a new and contemporary store concept. In view of the importance and size of the project, we carefully evaluated possible project partners and we finally decided to work with Dr. Marcel Dietrich. The cooperation started in April 2013 and lasted for 14 months. Dr. Dietrich helped us to establish a whole project process, background research, competitor analysis, Chinese market research, positioning proposal, category assortments, brand assortments, key category development, layout and services offer as well as financial impacts. Dr. Dietrich is a hard and carefully working, analytical and creative retail consultant with strong experience. Using a sound project approach, he created a comprehensive and differentiating new store concept. I was very impressed by that but also by the fact, that he - as a foreigner – became familiar with Chinese brands and customers in a very short time. His strong commitment and his professional experience made the project working very smooth. We appreciated very much his great work in this project and strongly recommend him as a professional, creative and committed consultant."

Dr. Xie Dan, Vice General Manager, Beijing Hualian Group, Beijing/PR China, June 2014

"The cooperation with Marcel Dietrich was a success story from day one. He is very competent, full of ideas and constantly striving to deliver added value. I can recommend Marcel Dietrich with firm conviction as the result of his work has by far exceeded our expectations. I am looking forward to our next cooperation with him."

Daniel Castaldi, Managing Director, HIRSCH (Schweiz) AG, April 2016

"With the right questions, a structured approach in combination with expertise, high social competence and perseverance, Marcel Dietrich has motivated the project team to consistently work on even uncomfortable topics as well and to achieve the desired goal."

Franziska Gsell Etterlin, CEO Fogal, Zurich/CH, January 2014

"Marcel Dietrich was able to open new doors in sales projects through his large network. He supported the sales process and thanks to his input of new and creative ideas, not only the financial success was achieved, but important impulses for other projects were won as well. "

Thomas Nauer, CEO Solis, Glattbrugg/CH, June 2016

"Marcel Dietrich supported our company in the negotiations with an important target customer in an efficient, competent and professional way. The cooperation with Marcel Dietrich was very constructive and valuable. Our company was able to gain new insights, create a professional sales dossier and structure the negotiation process with the target customer. Marcel Dietrich was also a valuable coach and inspiring partner in the preparation of the various negotiation meetings. I can recommend him very strongly. "

C.K.R, Head of Sales & Export, August 2016

"Although I have been in the business for many years now and although I am familiar with the subject, I have been able to develop completely new perspectives through the coaching of Mister Dietrich. Especially impressive was the systematic preparation of the initial situation, which then allowed to elaborate professionally different scenarios for problem solving. In combination with intensive individual conversations and situation-related role plays the training has made me absolutely more successful. "

Mag. Adolf Pernsteiner, Head of Trade & Merchandise, Stiegl Getränke & Service, Salzburg/A, January 2016

"Marcel Dietrich's negotiation coaching has nothing to do with all the negotiation and sales training courses offered in the market. It is tailored to each person to achieve the optimum. The success is astonishing – my manager who had attended the training, achieved negotiation results that were unthinkable before. A huge compliment to Mister Dietrich. "

Thomas Nauer, CEO Solis, Glattbrugg/CH, August 2016

"Due to his prudence, vision and experience, Marcel Dietrich helped me - at a pivotal point of my professional career - with clues and dedicated conversations to have a perfect start as CEO."

Franziska Gsell Etterlin, CEO Fogal Zurich/CH, December 2013

"Dr. Marcel Dietrich is my sparring partner and retail advisor for a large real estate project. I greatly appreciate his expertise, his keen sense of topics and people, his fast perception and his structured approach as well as his experience and his network. I can highly recommend Marcel Dietrich to every CEO/owner/ president who is looking for a high-level counterpart."

Adolf A. Köpfli, Chairman Metaloca AG, Baden/CH, August 2016

"In cooperation with internal and external persons, Dr. Marcel Dietrich set up the legal setting for MUUME, an innovative fin- and paytech solution in Switzerland. Thanks to his professional work, Marcel Dietrich was able to achieve - in an extremely sensitive regulatory environment - that MUUME was successfully accepted as a member of a SRO and that FINMA – the Swiss financial regulatory body - gave its approval within a month's time and accepted even regulations that go beyond the usual frame. Thanks to an elaborated documentation, the compliance department of a major Swiss bank has also approved the cooperation with MUUME, thereby enabling MUUME to operate in Switzerland. We would like to thank Marcel Dietrich for his outstanding contribution. "

Marco Samek, CEO MUUME, Cham/CH, July 2015

"Since several years, Marcel Dietrich has been working for our group as a board member and as a member of project groups. He ideally complements our executive committees with his comprehensive expertise in areas such as management and leadership as well as marketing and sales. Thanks to his open mind and his broad experiences, which he is able to adapt to new industries, he encourages constructive discussions. He actively participates in discussions and is a constructive-critical sparring partner. He approaches complex challenges in a structured way - expressed in his words: to cut the elephant into slices. I am very much looking forward to continuing working with Marcel."

Thomas Pfister, A.H. Meyer Group, September 2016